International Hospitality Enterprises

  • Localización PR-San Juan
    # de posiciones
    1
    Experiencia (Años)
    3
    Departamento
    Marketing / Mercadeo
    Tipo
    Regular Full-Time
    Location : Zip
    00914
    Location : Street
    105 De Diego
  • Descripción general

    The Social Media & Marketing Manager will develop, coordinate and implement the hotel’s marketing, social media, and public relations projects. This role works in tandem with the eMarketing team to support their strategy, ensuring consistency in brand messaging, creativity, and cost effectiveness. The Manager will also work closely with the hotel’s sales and PR teams, with a strong focus on creativity, proofreading, and message cohesiveness to overall branding strategy, as well as full digital and marketing project implementations within established deadlines. The Manager will also be responsible for managing the day-to-day activities for social media platforms, while helping to pull-through overarching strategy and implementing tactics within those channels.

     

    The hotel business functions seven days a week, 24 hours a day. All Team Members must realize this fact and be aware that at all times it may be necessary to move Team Members from their accustomed shift as business demands change. In addition, this is a hospitality business and a hospitable service atmosphere must be projected at all times. 

    Responsabilidades

    • Developing and managing the daily/weekly planning, scheduling, tracking and prioritization of marketing and social media projects; ensuring all projects are delivered on time and within budget.
    • Engaging with the hotel sales team, including conducting creative kick-off calls, developing and presenting concepts, and communicating feedback with the eMarketing team or agency in a productive manner.
    • Proofreading all art/marketing output
    • Responsible for managing the day-to-day activities for social media platforms, while helping to pull-through overarching strategy and implementing tactics within those channels.
    • Managing active and engaged communities around a defined topic by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility, customer satisfaction and marketing/e-commerce support.
    • Manage a Social Influencer outreach program and build an active ambassador network to grow the hotel brand.
    • The goal is to establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants as well as provide measurement of the impact to the hotel’s overall business.

    Cualificaciones

    • Marketing or related area professional experience. (3-5 years preferable)
    • Social Media Marketing experience (2-5 years preferable)
    • Excellent copywriting skills
    • Working knowledge of online social channels
    • Expert knowledge of social channel analytics as well as brand reputation monitoring platforms
    • Experience with developing analytical reports
    • Has a thorough understanding of the planning, creative and production processes
    • Hotel experience a plus
    • Fully Bilingual (Spanish/English)

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